How NPS Used Meta Ads to Generate 381 Admission Enquiries Within a 10 km Radius
Background
National Public School, Singanayakanahalli is a co-educational CBSE-affiliated school in North Bengaluru. The school offers education from Montessori through Classes 1–9 and Class 11, with a focus on academic learning alongside co-curricular and extracurricular development.
The objective was to generate a consistent flow of admission enquiries from prospective parents for the 2026–27 academic year.
Challenge
NPS Singanayakanahalli operates within a relatively concentrated geographic catchment of approximately 10 km, reflecting the practical area from which prospective parents would consider the school. With 25+ competing schools operating within the same radius, competition for prospective parents was very high. The campaign therefore needed to generate a consistent volume of enquiries within this limited market.
Approach
Targeting was led by the creative, with detailed targeting kept completely open. The school’s offering, admissions and key differentiators were used as audience signals in the creative, allowing Meta to optimise delivery towards the most relevant prospects.
Meta’s Pin Location Targeting was used to establish a 10 km radius around the school’s location, limiting delivery beyond the school’s coverage area.
Results & Impact
The campaign generated 381 admission enquiries through Meta Ads at an average CPL of ₹233, with a total ad spend of ₹88,625. The campaign delivered a consistent flow of enquiries throughout its active period, with the best-performing month generating 86 leads at a CPL as low as ₹118.
Admission enquiries
381
Ad spend
₹88,625
Cost per lead
₹233