From niche SaaS businesses to hair transplant clinics, I’ve worked with companies selling very different products, to very different buyers, through completely different sales cycles. This range has shaped how I approach performance marketing: looking beyond the ad account to shape the entire customer journey.

As platform algorithms handle more of the day-to-day execution, my leverage lies in diagnostic problem-solving: fixing leaky funnels, refining positioning, and architecting acquisition systems that drive revenue.abo